[Xemele] NEW COLLABORATIVE ENTERPRISES :: Semler citado como exemplo no exterior
Paulo Ricardo Colacino
Xemele@projetometafora.org
Wed Jul 2 11:41:01 2003
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AE Felipe temos que desenvolver logo o MetaLearning hein véio? E tentar
contato com esse cara...
[] ´ s
PR
++++++++++++++ New Collaborative Enterprises
How to Save the World has been developing the concept of New Collaborative
Enterprises , businesses that are totally egalitarian, self-organized,
self-managed and founded on principles of members' happiness and well-being,
not growth and shareholders' profit. Several readers have asked if such
enterprises exist, and my answer is 'to my knowledge, not yet'. This article
profiles three companies that come close. Next week I'll put on my
consultant hat and describe how a true NCE might evolve.
Ricardo Semler received brief fame for his book Maverick, about how he
transformed his father's family business in Sao Paulo, Semco S.A. into a
totally egalitarian, decentralized, worker-operated company. Now, ten years
later he has just finished a sequel, The Seven Day Weekend , that shows he
has lost none of his idealism. Key to success is an obsession with employee
freedom, and total disregard for growth. Here's what he's up to per a recent
report in the Guardian:
He refuses to make long-term projections. "If someone asks me, 'where will
you be in 10 years' time?', I haven't got the slightest idea. I don't find
it perturbing either if we said, 'look, in 10 years' time Semco could have
500 people instead of [the current employment of] 3,000 people'; that sounds
just as interesting as 21,000 people. I'd hate to see Semco not exist in 10,
20, 50 years' time, but what form it exists in, what business it's in and
what size it is are not particularly relevant."
Semco's staff work in small, autonomous units of about a dozen (the size,
says Semler, of a close family group). They make the decisions, choose their
leaders, set objectives and decide who they need and what they should be
paid: someone who wants too much pay for what they are doing might be frozen
out by the group. "From a distance it can sound like a workers' paradise,"
says Semler, "but the system is pretty unforgiving, because if you put your
salary too high, and people don't put you on the list as someone they need
for the next six months, you're in more trouble than you would be at General
Motors."
Sounds a bit like an NCE, doesn't it?
His next project is to develop a school in Sao Paulo based on the principles
of freedom and flexibility. "The schooling system seems very stupid, much as
the business world is," he says. "As with cars and airlines it needs someone
from outside the business to rethink it from scratch. '
http://blogs.salon.com/0002007/2003/07/02.html
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<P><FONT face=3DArial size=3D2>AE Felipe temos que desenvolver logo o =
MetaLearning=20
hein v=E9io? E tentar contato com esse cara...</FONT></P>
<P><FONT face=3DArial size=3D2>[] =B4 s</FONT></P>
<P><FONT face=3DArial size=3D2>PR</FONT></P>
<P><FONT size=3D2><FONT size=3D3><STRONG>++++++++++++++ New =
Collaborative=20
Enterprises </STRONG></FONT></FONT></P>
<P><FONT size=3D2><FONT size=3D3>How to Save the World has been =
developing the=20
concept of New Collaborative Enterprises , businesses that are totally=20
egalitarian, self-organized, self-managed and founded on principles of =
members'=20
happiness and well-being, not growth and shareholders' profit. Several =
readers=20
have asked if such enterprises exist, and my answer is 'to my knowledge, =
not=20
yet'. This article profiles three companies that come close. Next week =
I'll put=20
on my consultant hat and describe how a true NCE might =
evolve.<BR><BR>Ricardo=20
Semler received brief fame for his book Maverick, about how he =
transformed his=20
father's family business in Sao Paulo, Semco S.A. into a totally =
egalitarian,=20
decentralized, worker-operated company. Now, ten years later he has just =
finished a sequel, The Seven Day Weekend , that shows he has lost none =
of his=20
idealism. Key to success is an obsession with employee freedom, and =
total=20
disregard for growth. Here's what he's up to per a recent report in the=20
Guardian:<BR>He refuses to make long-term projections. "If someone asks =
me,=20
'where will you be in 10 years' time?', I haven't got the slightest =
idea. I=20
don't find it perturbing either if we said, 'look, in 10 years' time =
Semco could=20
have 500 people instead of [the current employment of] 3,000 people'; =
that=20
sounds just as interesting as 21,000 people. I'd hate to see Semco not =
exist in=20
10, 20, 50 years' time, but what form it exists in, what business it's =
in and=20
what size it is are not particularly relevant."<BR><BR></FONT><EM><FONT=20
size=3D3>Semco's staff work in small, autonomous units of about a dozen =
(the size,=20
says Semler, of a close family group). They make the decisions, choose =
their=20
leaders, set objectives and decide who they need and what they should be =
paid:=20
someone who wants too much pay for what they are doing might be frozen =
out by=20
the group. "From a distance it can sound like a workers' paradise," says =
Semler,=20
"but the system is pretty unforgiving, because if you put your salary =
too high,=20
and people don't put you on the list as someone they need for the next =
six=20
months, you're in more trouble than you would be at General=20
Motors."<BR></P></FONT></EM></FONT><FONT size=3D2><FONT =
size=3D3></FONT></FONT>
<P><FONT size=3D2><FONT size=3D3>Sounds a bit like an NCE, doesn't=20
it?<BR><EM></EM></FONT></FONT></P>
<P><FONT size=3D2><FONT size=3D3><EM>His next project is to develop a =
school in Sao=20
Paulo based on the principles of freedom and flexibility. "The schooling =
system=20
seems very stupid, much as the business world is," he says. "As with =
cars and=20
airlines it needs someone from outside the business to rethink it from =
scratch.=20
'<BR><BR></EM></FONT><A =
href=3D"http://blogs.salon.com/0002007/2003/07/02.html"=20
target=3D_blank>http://blogs.salon.com/0002007/2003/07/02.html</A></FONT>=
=20
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